Taking Control of Your Future: Personal Branding
Wednesday, March 4, 2015
5:00-6:30 p.m., Gross Hall 270
Take control of your future and market your personal brand! Every project—theater, social innovation, music, literature, visual arts, dance—needs a powerful elevator pitch to grab an audience’s attention. Meet Jody McAuliffe (writer, director, dramaturg) and Jeff Storer, co-founder and artistic director of Manbites Dog Theater, a professional company founded in 1986 dedicated to world and regional premieres of contemporary work. Whatever you have to pitch—a project, an event, yourself—hone your skills at delivering the sum of your idea in two minutes or less. Participants, working in teams, will be asked to formulate an “elevator pitch” about a project they’d like to do and will be given suggestions about how to improve their pitches. The session also covers what it means to be your own boss, your own business, your own agent, your own label, your own marketing, production, and accounting departments. The co-teachers will share their experience of “curating” projects and what they look for in a pitch, the need for multiple identities (artistic and otherwise) in today’s marketplace, and the experience of production.